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All MX4D installs are full auditoriums, not partial rows, for a truly communal experience. Within the auditorium, programmed atmospheric effects include snow, lights, fog, rain and bubbles. The patented armrest supplies air and water blasts, wind and scent to each patron in the same volume with no disparity due to location in the auditorium. Seat based EFX include neck ticklers, back pokers, seat rumblers, and leg ticklers. MediaMation’s MX4D is a fully immersive theater experience which features plush full motion seats and an EFX package carefully programmed to enhance the latest feature film blockbusters.
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Plus it’s a presentation that can only be seen, felt, heard and literally smelled in the cinema!” That MX4D auditorium has been frequently selling out, and is running way ahead of initial attendance projections.īrock Bagby, Executive Vice President of Missouri based B&B Theatres stated, “We recently signed an additional ten theatre deal with MediaMation, as the results are tremendous box-office grosses and high capacity, efficient operations. This installation by B&B closely follows the stellar grand opening of MX4D at the brand new B&B Wheatland 9 Theatre complex in Topeka, Kansas. The first film to play in the newly added MX4D Motion Experience auditorium is Sony’s “Jumanji: The Next Level,” followed by the imminent engagement of Disney’s Star Wars: The Rise of Skywalker. The Wylie Theatre already features Marquee Suites, PLF Grand Screen, Lyric, and screenPLAY! auditoriums. One drawback is that it makes it much more difficult to consume popcorn, candy and soda - no small concern, as that’s a major revenue producer for theater owners.B&B Theatres has opened its eighth MX4D theatre system in Wylie, TX, a growing Northeast suburb of Dallas. But it could, at least in theory, someday become a useful tool in the hands of the right filmmaker, as 3D did for Ang Lee with “Life of Pi” or Alfonso Cuaron on “Gravity.” That caveat will apply as well to 4D, which brings a roller-coaster ride element to the theater experience, likely limiting it to a niche offering for the foreseeable future. The company has launched the format in 109 theaters in 26 foreign countries.Īs with 3D, the format will work best with certain types of films - generally speaking, effects-heavy action epics. Whether American audiences will spark to 4D in significant numbers remains to be seen, but the format has found a degree of success abroad. See video: Justin Bieber and Aziz Ansari Watch 4D ‘Hurt Locker’ “Motion seats,” which offer a similar but more limited experience, can be found around the country and appeal mainly to the young set. In the 1950s, to compete with the exploding popularity of TV, Hollywood rolled out CinemaScope, with its wider screens, and even Smell-o-Vision. While nothing this advanced has been widely offered before, there have been numerous “enhanced” theater experiences to come down the pike.
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Tonight’s 10:30 shows are sold out, but it will be interesting to see how large an appetite for getting shaken, stirred and jostled during a movie audiences will have. Tickets to the 4D showing will cost between $24 and $27.
“With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.” location to carry 4DX,” said Byung Hwan Choi, chief executive of CJ 4DPlex. “Los Angeles was the natural choice for the first U.S. And what better place to roll out than the heart of the movie industry?Īlso read: 4D Theaters Buck, Jerk, Spray and Hurtle Their Way Into America The company hopes the immersive experience - which via sensor-equipped motion seats adds effects like motion, bubbles, fog, lightning and scents to the visual and audio presentation - will become the next wave in moviegoing. Live Stadium 14 Theater in Los Angeles, in conjunction with AEG Entertainment.
South Korea’s CJ 4DPlex is launching the premium movie platform at Regal Cinemas L.A.
The first 4D theater in the United States opens on Thursday, with a late-night showing of “Transformers: The Age of Extinction.”
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